98% of the liquid nutritional juice products on the market are pasteurized. The pasteurization process uses high heat to kill bacteria & harmful microorganisms that create food borne illness.
pasteurization reduces the very real risk of pathogenic contamination and health threatening bacteria in liquid juice products but while it appears to be a wonderful thing-in reality it is not.
This heat process not only kills the bad bacteria, but it substantially alters or deactivates the majority of good, naturally occurring live nutrients that we consume the fruit or berry for in the first place!
Don't be fooled by words like "flash pasteurization". Pasteurization is just that, a process that always requires heat at a temperature higher than what the majority of live nutrients and enzymes can withstand.
Many companies try to smooth-over the pasteurization process by saying that their product has been "fermented". But, in the end, after the fermentation process, pasteurization still must occur.
Many liquid products contain preservatives such as sodium benzoate and/or potassium sorbate. Without preservatives these liquid products could grow bacteria, naturally decompose and become rancid.
While preservatives help prolong the shelf life of a liquid product, some preservatives are also known to have the potential to cause a myriad of "mysterious" health problems.
The FDA considers these preservatives "safe" in small amounts, yet anything more than a "small amount" is considered "unsafe & unhealthy". Because the majority of the processed foods we eat contain these same preservatives, it is not "safe" to say that we are getting "small amounts" when you take into account that fact we are consuming these same preservatives on a daily basis throughout our entire lives.
Another commonly used preservative is Ascorbic Acid. Many companies use Ascorbic Acid in their liquid juice supplement for several reasons;
- To artificially and inexpensively increase ORAC values and Vitamin C label claims
- To preserve the product.
- And to try and compensate for the loss of nutrients due to pasteurization.
This concept is known as "overdosing".
Ascorbic acid is a synthetic, man-made version of vitamin C, and is a poor substitute for vitamin C from natural whole food sources. The addition of artificial preservatives and/or synthetic nutrients defeats the purpose of consuming an "all natural health product" in the first place.
Our modern diet is already filled with depleted, over-processed foods. Uri International, believes that a natural food product should be just that - natural. The Berry Feast contains all natural, non-pasteurized berry & fruit powders with no preservatives or synthetic additives.
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